Michael Adante · Producer · Australia & Los AngelesMarketing.Production.Technology.

Three disciplines · One producer

I make things happen — a campaign, a film, a product. Twenty years of it, in marketing, project management and content creation, across Melbourne, Sydney, London, South America and Los Angeles.

Watch the work
Portrait of Michael Adante
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Commercials, music videos & branded films
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Feature films financed, produced & released
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Streams on Amazon Prime
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Melbourne · Sydney · London · LA · South America
The three disciplines

Hands-on expertise on the entire pipeline allows for streamlining costs & increased productivity.

An audience has to be found, the content has to be made, and increasingly the thing it lives inside has to be built. I have run all three ends — brand campaigns, film and television production, and shipping software products.

Body of work

Real projects. Brands built, campaigns run, films released.

Not a list of adjectives — the actual work, and what my hands were on in each one. The film and television work is in the screening room below.

Marketing

Brand creation & online advertising

Identity and positioning built from zero, then the campaign creative that carries it — art direction, copy and assets cut for Meta and Google Ads.

Hey Suzi campaign film

Hey Suzi

Client campaign film · Producer · 2023

Launch film for an AI service-booking assistant — script to screen: cast, crew, shoot, edit, motion graphics and delivery. Watch the finished spot.

Campaign filmCastingMotion graphicsDelivery
RiskDesk campaign creative

RiskDesk

Product brand · Campaign creative

Positioning, art direction and ad creative for a trading-risk app — written and cut for Meta and Google Ads, plus App Store and Play listings.

Meta AdsGoogle AdsStore listing
HedgeDesk campaign creative

HedgeDesk

Product brand · Campaign creative

Campaign line, key visual and paid-social cutdowns for a multi-agent research tool across macOS, iOS and Android.

Meta AdsGoogle AdsKey art
OptionsDesk campaign creative

OptionsDesk

Product brand · Campaign creative

Problem-first ad concepts aimed at a specific trader mistake — the kind of creative that earns a click without a discount code.

Meta AdsGoogle AdsCopy
CashDesk campaign creative

CashDesk

Product brand · Campaign creative

Brand, campaign creative and store assets for a tax and cash-flow app covering five jurisdictions.

IdentityMeta AdsStore listing
Lycanation key art

Lycanation 100,000+ fans

Sony Pictures · Co-Producer

Key art, brand and community for a US studio title: led the social team that built a six-figure audience before release, and extended the IP into a graphic-novel series.

Key artCommunitySocialIP extension
Case study · Lycanation

Turning a film into something you could hold.

With the feature in development at Sony Pictures, we extended the IP rather than waiting on it — an enhanced digital novel with animated concept art, ambient audio cues and interactive puzzles built into the page. I led the design and writing teams through the mock-up stage below, and the audience it built carried into the film’s campaign.

Lycanation prologue page mock-up
Prologue — page & type system
Chapter opener with ambient audio cue
Chapter opener — ambient audio
Animated werewolf page
Animated concept art in-page
Sound effect cue on the page
Sound-effect cues
Arcane puzzle interaction
Interactive arcane puzzle
Blood drip effect page
Reactive page effects

Mock-ups, 2014 — design & writing teams led by Michael Adante for Sony Pictures’ Lycanation.

Technology

Products shipped & monetized

Native apps taken from idea to store listing — the same producing discipline, applied to software.

RiskDesk app
RiskDesk · macOS, iOS, Android
HedgeDesk app
HedgeDesk · macOS, iOS, Android
CashDesk app
CashDesk · macOS, iOS, Android
OptionsDesk app
OptionsDesk · macOS, Android
Screening room

Features, television & 100+ short-form productions. Watch and chill.

Both features, the Showtime teaser, the pilot and the short films — streaming here in full.

Plus 100+ TVCs, music videos and brand films for Ford, BMW, Universal Music, Lavazza, Bunnings, British Paints, Kmart and Everlast — with 50 Cent, Bliss n Eso, Phrase, Pete Murray and Savage.

Vanished poster

Vanished

Producer · Director · Writer · 2011 · AUD $1M

A mother spends years hunting the people responsible for her son’s disappearance. I raised the finance, acquired the rights, built the corporate structure and ran production through to international delivery.

Pinnacle FilmsAU theatrical
Shoreline Ent.World sales · LA
250,000+ unitsUS Redbox via Osiris
2M+ streamsAmazon Prime
The Line poster

The Line

Producer · Director · Writer · 2007 · US: Without Warrant

A by-the-book detective is partnered with a renegade undercover cop to solve a gangland murder. My debut feature — financed, produced and directed independently, then sold into Brazilian primetime and global VOD.

Accent FilmsAU release
Bleiberg Ent.World sales · LA
Globosat, BrazilPrimetime network
Best Director nom.Rhode Island Int'l FF
Distribution & reach

We live in an attention economy.

Marketing, Ads, Films, Branded Content — it all serves one purpose.

Audience Reached

Streams & units, lifetime
Online marketingMeta & Google Ads campaigns
200M+ views
VanishedAmazon Prime · YouTube
20M+ streams
The LineAmazon Prime · YouTube
10M+ streams
VanishedRedbox · US physical & VOD
250K+ units
LycanationPre-release community · Sony Pictures
100K+ fans
Bars use a logarithmic scale — audience reached, not revenue.

Released into

Territories & platforms
AustraliaNorth AmericaUnited KingdomBrazil JapanSouth AfricaPortugal
Amazon PrimeApple iTunesRedboxGlobosatTheatricalDVD / VOD
How a project runs

The same pipeline, whether it’s a 15-second cutdown or a 90-minute feature.

Pick a stage above
01

Brief & strategy

Before anything is shot or designed, we agree on the job the work has to do: the audience, the single idea, the channel it lives on, and the number we’ll judge it by. I pressure-test the brief against the budget on day one — it is far cheaper to change your mind here than in post.

What you get
  • A one-page brief everyone has signed off
  • Audience, message and channel plan
  • A budget envelope and what it realistically buys
Career arc

Editor to executive producer to creator — 2001 to now.

Twenty-five years, three disciplines

Colour = discipline
2001 2007 2011 2015 2021 NOW Editor & director Exit Films · Family Productions ‘The Line’ released Debut feature · Best Director nom. ‘Vanished’ released AUD $1M · Redbox · Amazon Sony Pictures · Showtime USD $1.5M studio finance Head of Production Tang Media, 2021–22 · studio of 10+ Product & platform Adante Media, 2025–
Production Marketing & leadership Technology
Clients, brands & partners

Companies, Studios, Networks, Labels, Retailers and Government. Green is Green.

Artist collaborations include 50 Cent · Bliss n Eso · Pete Murray · Savage · Phrase · Antiskeptic · Cinematica

About

A producer who reads the budget and the brief with the same attention.

Having spent two decades moving between worlds that usually stay separate: short-form brand content, long-form narrative, and — more recently — technology and software development.

That means clients and stakeholders get a Producer who can hold a campaign of social cutdowns, a TVC and a brand film in one schedule. A financier gets a Producer who has closed studio deals, reported to government funding bodies and returned money to equity investors. And a product team gets someone who has actually shipped.

Australian citizen with USA B1 & E1 visas, working across Australia and Los Angeles.

Download full CV (PDF) IMDb
Bachelor of Film & TelevisionProducing · Victorian College of the Arts, Melbourne · 2002
Bachelor of ArtsCommunications & Professional Writing · University of South Australia · 1999
AFTRS short coursesProducing & Directing Actors · Australian Film, Television & Radio School · 1998
Australian Directors’ GuildFull member
FestivalsShort films screened at Telluride, Melbourne, Paris, Chicago & Los Angeles
AwardsBest Director nomination — Rhode Island International Film Festival
Production toolsMovie Magic & EP Budgeting/Scheduling · Avid Media Composer · Adobe CS · DaVinci Resolve · Final Draft
CamerasARRI Alexa · RED · Blackmagic · Sony · Canon · DJI
ComplianceOHS · First Aid · Working with Children check · Police check
Contact

Let’s get started.

YouTube channel
BasedAustralia & Los Angeles
Enquiries
CreditsIMDb · nm1483782