I make things happen — a campaign, a film, a product. Twenty years of it, in marketing, project management and content creation, across Melbourne, Sydney, London, South America and Los Angeles.
An audience has to be found, the content has to be made, and increasingly the thing it lives inside has to be built. I have run all three ends — brand campaigns, film and television production, and shipping software products.
Brand strategy through finished asset: what to say, who to say it to, and the content that makes them care.
Feature film, television and short-form — financed, scheduled, shot, cut and delivered. On budget, on date.
Native apps and web platforms taken from idea to store listing — the same producing discipline, applied to software.
Not a list of adjectives — the actual work, and what my hands were on in each one.
Identity and positioning built from zero, then the campaign creative that carries it — art direction, copy and assets cut for Meta and Google Ads.
A fan-merch marketplace built from nothing: name, identity system, storefront, community launch and the paid social that fed it.
Positioning, art direction and ad creative for a trading-risk app — written and cut for Meta and Google Ads, plus App Store and Play listings.
Campaign line, key visual and paid-social cutdowns for a multi-agent research tool across macOS, iOS and Android.
Problem-first ad concepts aimed at a specific trader mistake — the kind of creative that earns a click without a discount code.
Brand, campaign creative and store assets for a tax and cash-flow app covering five jurisdictions.
Led the social team that built a six-figure fan community around a studio title pre-release, and extended the IP into a graphic-novel series.
Financed, scheduled, shot and delivered — from a two-day TVC to a 90-minute feature sold into eight territories.
Rights, finance and corporate structure, then physical production through to delivery in five territories. 2M+ streams, 250,000+ Redbox units.
Debut feature, financed independently and sold into Brazilian primetime and global VOD. Best Director nomination, Rhode Island Int’l FF.
Series bible and pilot developed with a US cable network; teaser produced in-house, from budget and schedule to delivery.
Half-hour pilot (‘Saci Perere’) produced on location in South America — a foreign crew, a foreign language and the same delivery deadline.
TVCs, music videos and brand films for Ford, BMW, Universal Music, Lavazza, Bunnings, British Paints, Kmart and Everlast — with 50 Cent, Bliss n Eso, Pete Murray and Savage.
Screened at Telluride, Melbourne, Paris, Chicago and Los Angeles festivals — all five streaming in the screening room below.
Native apps taken from idea to store listing — the same producing discipline, applied to software.
Both features, the Showtime teaser, the pilot and the short films — streaming here in full.
A mother spends years hunting the people responsible for her son’s disappearance. I raised the finance, acquired the rights, built the corporate structure and ran production through to international delivery.
A by-the-book detective is partnered with a renegade undercover cop to solve a gangland murder. My debut feature — financed, produced and directed independently, then sold into Brazilian primetime and global VOD.
Two independent features, sold territory by territory and still streaming — plus a US studio deal and a cable network development slate.
What it has to achieve, for whom, and what success gets measured against.
Treatment, script, storyboard and the creative team that can execute it.
Breakdown, quote, board and a schedule that survives contact with reality.
Crew, cast, locations, compliance and the shoot — run to the day and the dollar.
Edit, grade, sound, VFX, masters and every format the platforms demand.
Delivery, campaign rollout, performance tracking and the numbers back to you.
Artist collaborations include 50 Cent · Bliss n Eso · Pete Murray · Savage · Phrase · Antiskeptic · Cinematica
I trained as a producer at the Victorian College of the Arts and as a writer at the University of South Australia, then spent two decades moving between worlds that usually stay separate: short-form brand content, long-form narrative, and — more recently — software.
That means a client gets a producer who can hold a campaign of social cutdowns, a TVC and a brand film in one schedule. A financier gets a producer who has closed studio deals, reported to government funding bodies and returned money to equity investors. And a product team gets someone who has actually shipped.
Australian citizen with USA B1 & E1 visas, working across Australia and Los Angeles.
Campaign, commercial, music video, television, feature or product — send me the brief, the script or the problem, and I’ll tell you honestly what it takes.